How many data points does it take to shape a story, so the
client walks away from a meeting with confidence in you, the project team, and
the project? Is this a trick question? I’ve seen stories put together with
vaporware, twine, string, and a grain of fact. In my experience, a client is
looking for the evidence they want to see. If a project is important to them to
succeed (i.e., their career is riding on the success of the project they have
agreed to) then they will want to see success and will view data markers from
that perspective. If, on the other hand, the client has been brought in to review
where a project stands and whether it should proceed, they may view the same
data points from an entirely different perspective. Glass half empty or glass half
full.
The drivers to putting together a story for the client are
the questions the client will ask. Understanding what motivates the client is
critical to being able to put together the explanation of what is happening in
the project in a way to gain client confidence. How can you learn what is
important to the client? Asking them seems easy enough and I’ve discovered that
doesn’t always get the responses needed. There are usually hidden truths not
shared, not out of malice, out of a belief that boundaries are important, or
out of a desire to share only pertinent information. An example would be a
client who is reluctant to share that the last three projects they’ve led have
been over budget and that leadership has been clear that another project over
budget would be harmful to their career. To discover what is important to the
client it is important to listen not only to what the client is saying, it is
important to understand their actions and those things they are not saying.
What is the trick? No trick, well, not really. The idea is
to listen. Not listening thinking of your response, not listening wondering why
they aren’t getting what you are trying to say, and not listening while
thinking that we’ve talked the same topic repeatedly. The trick? Caring about
the client and what the client is saying. No, this isn’t altruistic mumbo
jumbo. This is nuts and bolts caring about other people, making them more
important that what you have to say. Making it your job to understand first and
then, after understanding fully, asking questions from a caring and listening
perspective, being curious what the client means and what they are looking for,
only then is it possible to begin to weave the story, paint the picture, and
provide the information that the client desires.
This isn’t a “The customer is always right” perspective. To
meet the client where they are, putting the data points, as factually put
together as possible, into a language they understand, in a manner where they
will understand it.
As a project manager I am responsible for providing
information in a manner that explains the health of a project so that the
client understands. I am responsible for get the data to show the client that
the project is proceeding, not necessarily as planned because that isn’t always
possible, but as near to plan as possible. I am responsible for providing the
ebb and flow narrative, the explanations, the heads up, and the good, bad, and
yes, potentially ugly information associated with a project. I am responsible
for sharing the news that is uncomfortable to share without causing more undue
stress than necessary.
To make that happen, I must approach every communication
with the client with an intentional message, a context for the message, and
clear data points that back that up. That means I get to be clear in my own
head and think through what I want to the client to walk away from every meeting
with. Context, intention, data points, and walk away with. When I set up my
meetings with a clear context for the meeting, I set a clear intention for the
meeting, I gather the data points that support the context, the intention, and
the walk away with, I have a successful meeting. It is when I am unprepared
that meetings go off the rails.
By the way, the context, intention, data points, walk away
with are successful in all meetings, not only client meetings. Practicing these
things, no matter what conversations you want to have, work or personal,
provides a formula where relationships can be healthy, and outcomes can be
progressive. Workshops, meetings, conversations of any type can reap a benefit
from a little preparation. Context, intention, data points and clear outcomes
(walk away with) makes a difference. What are you practicing today?